Product miles

Frequent flyer miles do allow us to give travel opportunities to family members, upgrade to business class…and access VIP lounges at airports around the world. Or, these miles can be donated to charity.

But frequent flyer programs may bite back.

This company is using furniture miles as a category of environmental grading of their products. An attempt to articulate some of the logistics content of the product, which is often intangible when we inspect the product itself, but can be judged on the basis of the time and place dimensions of logistics value creation.

Here is how House of Commons (UK) defines product miles: “total distance produce is transported from the place of growth or production to the place of consumption”.

Now, back to our frequent flyer cards — what do they signal?

One of the emerging questions from customers to suppliers may be: How many miles do your products/services contain?

Árni