This is the sustainability discourse entering the world of womens magazines: “green is the new black” (and we thought “black was the new black” a while ago; and yes, even your sanitary items might get affected by this fashion dictate).
Anyway, green is the new black (funnily one of the “eco-friendly” clothing lines being called Noir). As a difference to previous fashion statements, the reference is not to the colour but to “sustainable” clothing lines. Interestingly, instead of waste management and the end-of-pipe solutions of second hand clothing, this means that companies are either closing the loop of their supply chain (as in discovering the benefits of recycling), or go as far as to redesign their products and the choice of suppliers (see “organic jeans” etc.). Who says reading fashion magazines wouldn’t teach you a lesson in supply chain management?
Gyöngyi
