Product giveaways — Internet shortening ‘supply chains’?

Radiohead is giving their new album away by allowing free download (+ admin fee) from their website.

Prince gave away his new album in July this year with the newspaper The Mail on Sunday.

And from music to books that are of interest for a number of SCM scholars:

von Hippel’s Democratizing Innovation from 2005 can also be downloaded here in a .pdf form, or alternatively bought at Amazon.

Going Backwards: Reverse Logistics Trends and Practices by Dale Rogers and Ronald Tibben-Lembke is also available in a .pdf format.

Wonder when (or perhaps there already are?) MP3 players or mobile phones allow you to read pieces of a book in a suitable format (including notetaking)?

Product development, where art thou?

Árni

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One Response to Product giveaways — Internet shortening ‘supply chains’?

  1. Product “give-aways” or “take-aways” are such a hot topic in the music industry (how does it relate to IPR vs. stealing to download a song?) that Kunze and Mai just published an article on consumer adoption of online music services in the International Journal of Retail and Distribution Management. Finally an academic study on the topic! Well worth the read…

    Gyöngyi

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