Interorganisational - Supply Chain Management

It can sometimes be difficult to leave the research topics behind us.

Today, I was buying a digital camera, and the search was down to two similar models of different brands. The price was identical. The first salesperson we asked recommended brand A. Another salesperson came by, and he got the same question. The firm answer was: B.

After a long day of shopping, you either trust your own instinct, or rely upon the personal opinion of the salesperson that was the last one to give you an advice.

Or…you ask the reverse logistics question: About the return rate of the product, and in particular, the reason(s) why customers would be returning the product.

The salesperson started shaking his head, saying “Ohh no….no no no….you don’t want to buy this one” pointing at camera B and looking us straight into our eyes.

The decision was made.

I wonder what the reaction will be if the reverse logistics question is the first thing you ask when a friendly salesperson approaches you?

Árni