“Reverse logistics” or “product returns” and “returns management”? “Disposal” or “waste management”? We are talking about the same issues, just use different terms whether we are at a marketing conference (hence product returns) or a logistics one (where we go as far as to talk about closed loop supply chains). In any case, marketers have now also opened their channels for more research on disposal, from it’s cultural and lifestyle elements to products and processes. So the Journal of Consumer Behaviour now calls for papers for a special issue “Unpacking disposal“. Deadline Mar 31, 2009.
Gyöngyi
