Tangible goods as distribution vehicles to provide a service

Following up on Christian Grönroos’ clips on marketing of services, here is a series of interviews on “service dominant logic” (S-D-Logic) with Robert Lusch and Steve Vargo. To live with a quote from them, “we are all here to serve one another” after all. Yet, are “tangible goods really distribution vehicles” to provide a service?

Gyöngyi